Best Way to Buy Gold in 2025

Gold remains the best performing asset of the 21st century, rising almost 1123% since 2000 (compared to UK house price index, 10-year government bonds, the FTSE 100 total return, and cash ISA interest rates).

Gold has always been more than just a shiny metal – it’s a symbol of wealth, security, and resilience. In 2025, with the world facing economic shifts, inflation concerns, and rapid technological advances, gold is once again on the radar of savvy investors.

Whether you’re a beginner or a seasoned investor, knowing the smartest way to buy gold this year could be the key to protecting and growing your wealth.

Understanding Gold as an Investment

The historical value of gold

For thousands of years, gold has been the ultimate store of value. Unlike paper currencies that can be printed endlessly, gold is finite, which makes it immune to inflationary devaluation.

Read more on the topic here: What is ‘The Gold Standard’?

Gold in uncertain times

When economies wobble, gold tends to shine. It’s seen as a safe haven during recessions, wars, and financial market crashes. The gold market is notoriously stable, therefore in time of conflict and global uncertainty, this physical asset is in high demand.

Gold vs. other precious metals

While silver, platinum, and palladium have their place, gold is still the most recognised and liquid asset among precious metals and as an investment option.

Why 2025 is a Unique Year for Buying Gold

Global economic trends

2025 brings a cocktail of factors – slower economic growth in some regions, debt crises in others, and a shifting global trade landscape. In times of uncertainty, the demand for gold tends to rise in the short term, market prices rise, and the cycle continues.

Inflation and currency fluctuations

With many countries experiencing fluctuating inflation rates, gold acts as a hedge to protect purchasing power.

See how inflation is affecting other industries in 2025: Farmland Prices are Rising in Both the US and Europe

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In Stock

1g Tavex Gold Bullion Bar

We sell 1+ £91.12 78.74 78,74 78.74 78,74 91.12 91,12 90.33 90,33

We sell £90.33 78.74 78,74 78.74 78,74 91.12 91,12 90.33 90,33

We buy £78.74

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Technology’s impact

From blockchain-based gold trading to AI-driven price prediction tools, technology is making gold more accessible than ever.

Types of Gold Investments

Physical Gold

• Gold bullion – Pure gold bars, typically 24 karats, favoured for large investments.
• Gold coins – Collectible and investment-grade coins like the Krugerrand or American Eagle.
• Gold jewellery – While beautiful, jewellery usually carries a higher premium and may not be the most cost-effective investment.

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20g Valcambi Suisse Gold Bullion Bar

We sell 1+ £1,663.94 1566.96 1566,96 1566.96 1566,96 1566.96 1566,96 1663.94 1663,94 1656.02 1656,02 1648.1 1648,10

We sell £1,648.10 1566.96 1566,96 1566.96 1566,96 1566.96 1566,96 1663.94 1663,94 1656.02 1656,02 1648.1 1648,10

We buy £1,566.96

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Paper Gold

• Gold ETFs – Funds that track gold’s price without the hassle of storage.
• Gold mutual funds – Invest in companies mining or dealing in gold.

Digital Gold

• Online platforms – Apps allowing fractional gold ownership.
• Tokenised gold – Blockchain tokens backed by real gold, tradable like cryptocurrencies.

Physical Gold Buying Strategies

Choosing the Right Purity

Gold purity is measured in karats.

• 24k (99.9% pure) – Ideal for investment.
• 22k (91.6% pure) – Stronger, often used in jewellery.

Where to Buy

• Local bullion dealers – Tavex offers in-person viewings of bullion coins and bars, with also the option to purchase online.

Storage Options

• Home safes – Immediate access but higher theft risk.
• Bank safety deposit boxes – Secure but limited accessibility.
• Private vaults – Maximum security, often insured.

Timing Your Purchase

Prices often spike during geopolitical tensions or economic downturns. Buying small amounts regularly helps reduce the risk of buying at the wrong time.

Common Mistakes to Avoid

• Paying excessive premiums over spot price.
• Not checking for hallmarks and authenticity certificates.
• Storing gold in unsafe places.

Legal and Tax Considerations

Know your country’s rules on gold purchases and sales. Some require tax reporting or impose capital gains taxes.

Read more on the topic here: Capital Gains Tax (CGT) and Gold.

Key Takeaways

Gold in 2025 remains a strong investment choice, whether you’re looking to safeguard wealth or diversify your portfolio. With physical, paper, and digital options available, the “best” way to buy depends on your goals, budget, and risk tolerance.

The key is to stay informed, buy smart, and think long term.

Come and visit us at 110 Hatton Garden to speak with an expert.