Gold Prices Hit New Record Highs in Euros

The price of gold has reached unprecedented levels, marking a robust beginning to 2025. What factors are driving this surge and record prices, and how might it influence future investment strategies?

Gold’s Steady Rise in 2024

Throughout 2024, gold prices climbed consistently, breaking records along the way. In October, the price reached $89,391 per kilogram. Amid persistent market uncertainties and high inflation, gold solidified its reputation as a reliable safe-haven asset.

A Promising Start to 2025

The new year has begun on a high note for gold

On January 16, 2025, gold prices set new records in euros, further reinforcing its status as a secure investment during turbulent times. But what do these historic highs and this strong start mean for investors?

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Record-Breaking Prices

On January 16, 2025, gold prices reached:

• £71,918 per kilogram
• €85,030 per kilogram – a new all-time high
• $87,514 per kilogram

While the dollar remains strong, its previous record of $89,391 per kilogram (October 2024) still holds.

What’s Driving Gold Prices Up?

Several key factors have contributed to the recent surge in gold prices:

1. Currency Fluctuations: A strong dollar has pushed the euro closer to parity, making gold more attractive for European investors.
2. Market Uncertainty: Volatility in bond and currency markets has driven investors toward gold as a safe haven.
3. Inflation Pressures: Persistently high global inflation rates continue to fuel demand for gold, a traditional hedge against rising prices.

Why Invest in Gold Now?

Gold’s position as a stable and reliable asset is clearer than ever. It’s not just a hedge against inflation but also a safe harbour during global economic challenges.

The record spot prices in multiple currencies underscore gold’s importance as a long-term investment.

2025 Commemorating the Year of the Snake

To celebrate the Chinese New Year and the Year of the Snake, The Perth Mint has launched a unique collection of Lunar 2025 Gold Coins. These gold bullion coins offer a blend of tradition and exclusivity, making them perfect for both gifting and investing in the short term and long term.

• 1 oz Australian Lunar Year of the Snake 2025 Gold Coin
• 1/2 oz Australian Lunar Year of the Snake 2025 Gold Coin
• 1/4 oz Australian Lunar Year of the Snake 2025 Gold Coin
• 1/10 oz Australian Lunar Year of the Snake 2025 Gold Coin
• 1/20 oz Australian Lunar Year of the Snake 2025 Gold Coin

Produced by one of the world’s most renowned mints, these coins add an elegant touch to celebrating the new year.

Top Reasons to Invest in Gold in 2025

1. Safe Haven: Gold bars and coins retains its value during market volatility.
2. Inflation Hedge: Historically, gold has been a proven shield against rising prices in the global economy.
3. Liquidity: Easy to trade globally. Gold is backed by many central banks globally.
4. Collector’s Value: Combines investment with the allure of tradition.

What’s Your Take on Gold?

Do you view gold as a secure refuge in uncertain times or as a vehicle for value appreciation?

As we move further into 2025, gold continues to prove its value as a steadfast investment in an unpredictable economic landscape. With record-breaking prices in multiple currencies and its enduring role as a hedge against inflation, gold remains a top choice for investors seeking stability and long-term growth.

The bottom line is whether you’re looking to safeguard your wealth, diversify your portfolio, or embrace the tradition of precious metals, gold offers a unique opportunity to navigate uncertain times with confidence.