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In recent years, there has been a substantial increase in the number of women investing in gold and silver, as reported by the Royal Mint.
Women now make up over a quarter (26%) of the Royal Mint’s investor base, a remarkable rise from just 8% in 2018. This growing trend reflects the increasing financial empowerment of women in the investment space, particularly in precious metals.
The Appeal of Precious Metals in Uncertain Times
Gold prices have reached record highs in recent times, driven by global geopolitical tensions, falling interest rates, and economic uncertainties. As a traditional “safe haven” asset, gold is increasingly attracting investors looking for stability amidst market volatility. This has led to a surge in interest from both men and women, with female investors playing a growing role in the market.
A survey commissioned by the Royal Mint found that 27% of women plan to shift their savings into investments over the next year, and 16% are specifically considering investing in gold as an investment product (gold coins and gold bars).
This change in investment strategy reflects a broader trend of women taking control of their financial futures by seeking out more secure, long-term investment options like precious metals as an asset class.
Women’s Growing Confidence in Investing
One of the key findings of the Royal Mint’s research is that women are increasingly motivated to grow their wealth over the long term through investments.
A significant portion of budding female investors (31%) cited long-term wealth growth as their primary motivation
However, there are still barriers that need to be addressed.
The survey revealed that 58% of women who do not currently invest find the ‘jargon’ and complexity around investments daunting, compared to 47% of men. This indicates a knowledge gap that discourages women from fully participating in the investment landscape. Bridging this gap is essential for enabling more women to feel confident in making informed investment decisions.
Empowering Women in Finance
Nicola Howell, Chief Commercial Officer at the Royal Mint, emphasised the need to empower women in the world of finance.
“This study clearly shows the impact of investment risk and knowledge on female investment participation,”
she said
While progress has been made, Howell acknowledged that there is still a long way to go before a truly level playing field is achieved.
The Royal Mint is actively working to support women in making informed investment choices, particularly when it comes to precious metals like gold and silver. Their goal is to provide the necessary tools and information to help women feel confident and empowered in their financial decisions.
The Future
With more women expected to invest in the coming year, the Royal Mint’s findings highlight the importance of financial education and accessible investment opportunities.
As the gender gap in investing narrows, it is crucial that financial institutions continue to address the unique challenges faced by female investors, such as complex terminology and perceived level of risks.
Overall, the rise in female participation in the gold and silver markets marks an important step toward greater financial equality. The bottom line is as more women take control of their investments, the future looks promising for a more diverse and inclusive financial landscape